KUALA LUMPUR: Affluent residents of Kuala Lumpur are splurging on mobile phones and high-end television sets, and the trend is set to continue, according to market research firm Synovate.
Its 2010 survey found that nearly half (47.7%) of Kuala Lumpur’s wealthier consumers owned a flat-screen TV, 47.3% owned a plasma or LCD TV and 11.4% owned a high-definition TV. During the same period, smart phone ownership rose by about a third, from 12.5% to 17.8%, Synovate said in a statement on Tuesday.
Its managing director for Malaysia, Ben Llewellyn, said this defied expectations given the greater Malaysian economy was impacted by the global financial crisis during the period surveyed. “It was perhaps to be expected that Malaysians would stop spending over this period. We have seen a slump, two stimulus packages and interest rate cuts,” he said.
Llewellyn said: “It seems that KL’s big spenders will not stop acquiring in good times or bad.”
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