Wednesday, November 17, 2010

More Excitement at KL Food Awards 2010 By Time Out & American Express

American Express and Time Out Kuala Lumpur, KL’s most influential and well read events and listings magazine, will host Time Out KL Food Awards 2010 on 24 November 2010. More than 400 restaurant owners, local celebrities and industry members are expected at the Awards night.

The Time Out KL Food Awards 2010 is a people’s choice award and the biggest dining awards in Kuala Lumpur voted by the cosmopolitan citizens of Kuala Lumpur. This is the second year of the Awards which have contributed to raising the bar on quality of service, novel cuisines and menu creations among chefs and restaurateurs in Kuala Lumpur.

This year’s award will see three new categories for Best New Restaurant, Best Independent Restaurant and Best Restaurateur added into the existing 13 award categories of cuisines, plus the enviable prestigious “Outstanding Chef of the Year” award, won last year by Chef David King from The Westin Kuala Lumpur.

“We are very proud and happy to have American Express together with Maybank as our title sponsors for the awards this year, which is a great recognition for the success of this Award,” said Graham Paling, the Group MD of Mongoose, publisher of Time Out Magazine. “Time Out Kuala Lumpur has a readership of over 125,000 affluent, outgoing people who share a love of finding out what’s going on and who actively participate in everything that’s happening in their city. Dining out is one of the major activities for their daily lives. We are delighted to work with American Express and Maybank to reward culinary excellence and growing the dining scene in this great city.”

“American Express has a close association with providing evergreen rich rewards and privileges for entertainment and dining as well as long standing affiliation with best dining restaurants. Our sponsorship of Time Out KL Food Awards 2010 will give greater value to American Express Cardmembers’ in dining and gourmet experiences as it enables us to enhance American Express’ leading position in this market segment, expanding our relationships with restaurant merchants, and bringing us closer to consumers’ needs,” ” said Lim Su Ching, Vice President, American Express Business, Maybank.

Winners of the various categories are selected by consumers via a two round poll voting with the first round held in August and the second round for shortlisted nominations in September 2010. The outlet with the most overall votes in the respective categories will be announced at the gala The Time Out KL Food Awards 2010 Awards Ceremony on 24th November. The ‘KL’s Best Restaurant’, will be chosen by a panel of Time Out KL’s food critics from among the 13 category winners.

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